Opening Remarks, Icebreakers Objective: Participants get to know each other and trainers get real-time assessment of knowledge/skills
Trainers/Facilitators: US Embassy, WAKE, Kharkiv with You, Beth Kanter
9:45 - 10:30
Using Social Media for Professional Networking for Business Women Objective: To introduce the concept of using social media to connect with important target audiences outside of Ukraine to reach their business goals
Topics: -The value of using social media for women entrepreneurs -High level overview of trends, statistics and figures of social media for online professional networking -High level overview of Twitter and LinkedIn -Personal Brand for Networking Online: Challenges and How To Address
Introduction to Visual Content Tool - Canva Objective: To introduce participants to tool and have them practice using it to develop their Twitter profile cover image.
Crowdfunding Objective: To introduce participants to crowdfunding sources, key terms, and tools; participants will begin to design their own funding campaign
(Galen + Eileen to depart for volunteer project after they get some lunch)
14:00 - 17:00
Using Twitter and LinkedIn for Online Professional Networking and Personal Branding Objective: Participants will learn how to create an authentic personal brand that supports your business goals on Twitter
[[image:/file/view/tech2empower-social-t2e.jpg/561501911/88x88/tech2empower-social-t2e.jpg width="88" height="88" align="center"]]
Monday, October 26th
Digital Strategy for EntrepreneursUS Embassy, Kyiv
[[/Digital+Strategy+for+Entrepreneurs|Official Event Agenda]]
Learning Objectives:
Objective: Participants get to know each other and trainers get real-time assessment of knowledge/skills
Trainers/Facilitators: US Embassy, WAKE, Kharkiv with You, Beth Kanter
Objective: To introduce the concept of using social media to connect with important target audiences outside of Ukraine to reach their business goals
Topics:
-The value of using social media for women entrepreneurs
-High level overview of trends, statistics and figures of social media for online professional networking
-High level overview of Twitter and LinkedIn
-Personal Brand for Networking Online: Challenges and How To Address
Trainers/Facilitators: Beth Kanter
Training Materials:
Coffee and snack served
Objective: To introduce participants to tool and have them practice using it to develop their Twitter profile cover image.
Trainer/Facilitator: Galen Bepler
Training Materials:
Objective: To introduce participants to crowdfunding sources, key terms, and tools; participants will begin to design their own funding campaign
Trainer/Facilitator: Eileen Brewer
Training Materials:
(Galen + Eileen to depart for volunteer project after they get some lunch)
Objective: Participants will learn how to create an authentic personal brand that supports your business goals on Twitter
Topics:
How to set up Twitter
How to create a Twitter Profile pitch
How to engage on Twitter
How to create a compelling LinkedIn Profile
How to do professional networking on LinkedIn
Trainer/Facilitator: Beth Kanter
Training Materials:
How To Set Up Twitter